攻心为上 Attack the heart
Explanation
指在战争或竞争中，采取策略先征服对方的心，使其屈服，而不是直接用武力攻击。
Refers to war or competition, where the strategy is to conquer the opponent's heart first, causing it to submit, rather than directly attacking with force.
Origin Story
话说三国时期，诸葛亮率领蜀军北伐，面对曹魏雄厚的兵力，他并没有选择正面硬碰硬，而是采取了“攻心为上”的策略。他先派人散布谣言，说魏军粮草不足，军心涣散，并且暗中资助一些魏国官员，让他们在内部制造矛盾。魏军内部因此变得混乱不堪，士气低落。诸葛亮抓住时机，率领蜀军发动进攻，最终取得了胜利。诸葛亮“攻心为上”的策略，成为了后世兵法家们津津乐道的话题。这个故事告诉我们，在任何竞争中，仅仅依靠武力往往难以取得最终的胜利，而巧妙地运用策略，往往能事半功倍。
During the Three Kingdoms period, Zhuge Liang led the Shu army on a northern expedition. Facing the formidable military strength of Cao Wei, he did not choose a head-on confrontation but adopted the strategy of "attacking the heart". He first sent people to spread rumors that the Wei army had insufficient supplies and was demoralized. At the same time, he secretly assisted some Wei officials to create internal conflict. As a result, the Wei army became chaotic and demoralized. Zhuge Liang seized the opportunity to lead the Shu army to attack and ultimately won the victory. Zhuge Liang's strategy of "attacking the heart" has been a topic of discussion among military strategists throughout history. This story tells us that in any competition, relying solely on force often makes it difficult to achieve final victory, while cleverly using strategy often yields twice the result with half the effort.
Usage
主要用于形容在战争、竞争或谈判中，以策略而非武力取胜的思想方法。
Mainly used to describe the way of thinking in war, competition, or negotiation, to win by strategy rather than force.
Examples
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商场如战场，攻心为上，才能赢得竞争优势。
shangchang ru zhanchang, gongxin wei shang,caineng yingde jingzheng youshi.
The market is like a battlefield. Winning hearts and minds is the key to gaining a competitive advantage.
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与其硬碰硬，不如先攻心为上，化解矛盾。
yuqi yingpengying,buru xian gongxin wei shang, huajie maodun.
Instead of a direct confrontation, it's better to win hearts and minds first and resolve conflicts.
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谈判中，攻心为上，才能取得共赢局面。
tanpan zhong,gongxin wei shang,caineng qude gongying ju mian
In negotiations, winning hearts and minds is crucial to achieving a win-win outcome.