市场表现 Market performance shìchǎng biǎoxiàn

Dialogues

Dialogues 1

中文

A：最近咱们新出的休闲游戏市场表现怎么样？
B：表现相当不错！下载量和活跃用户数都在稳步增长，尤其是在年轻群体中很受欢迎。
C：太好了！看来我们的市场策略很成功，抓住了年轻人的喜好。
D：是的，而且游戏内购的转化率也比预期要高。
A：那后续的推广计划还需要调整吗？
B：目前来看，不需要大的调整，可以继续关注数据，根据实际情况微调。

拼音

A：zuì jìn wánmen xīn chū de xiūxián yóuxì shìchǎng biǎoxiàn zěnmeyàng？
B：biǎoxiàn xiāngdāng bùcuò！xiàzǎi liàng hé huóyuè yònghù shù dōu zài wěnbù zēngzhǎng，yóuqí shì zài niánqīng qūntǐ zhōng hěn shòu huānyíng。
C：tài hǎole！kàn lái wǒmen de shìchǎng cèlüè hěn chénggōng，zhuā zhù le niánqīng rén de xǐhào。
D：shì de，érqiě yóuxì nèigòu de zhuǎnhuàn lǜ yě bǐ yùqī yào gāo。
A：nà xùhòu de tuīguǎng jìhuà hái xūyào tiáozhěng ma？
B：mùqián kàn lái，bù xūyào dà de tiáozhěng，kěyǐ jìxù guānzhù shùjù，gēnjù shíjì qíngkuàng wēi tiáo。

English

A: How's the market performance of our new casual game?
B: It's doing quite well! Downloads and active users are steadily increasing, especially among younger demographics.
C: That's great! It seems our marketing strategy is successful in capturing the preferences of young people.
D: Yes, and the in-app purchase conversion rate is also higher than expected.
A: Do we need to adjust the follow-up promotion plan?
B: For now, no major adjustments are needed. We can continue monitoring the data and make fine-tuning based on the actual situation.

Dialogues 2

中文

A: 这个月的线下活动效果怎么样？
B: 参与人数很多，现场气氛也很好，反馈也都很积极，总体来说很成功。
C: 真的吗？那太好了！看来线下活动还是很有必要的。
D: 是啊，而且通过线下活动，我们还收集了很多用户的宝贵意见。
A: 这些意见对我们下一步的改进有什么帮助？
B: 这些意见帮助我们更好地理解用户需求，改进游戏玩法和活动设计。

拼音

A：zhège yuè de xiàxiàn huódòng xiàoguǒ zěnmeyàng？
B：cānyù rénshù hěn duō，xiànchǎng qìfēn yě hěn hǎo，fǎnkuì yě dōu hěn jījí，zǒngtǐ lái shuō hěn chénggōng。
C：zhēn de ma？nà tài hǎole！kàn lái xiàxiàn huódòng hái shì hěn yǒu bìyào de。
D：shì a，érqiě tōngguò xiàxiàn huódòng，wǒmen hái shōují le hěn duō yònghù de bǎoguì yìjiàn。
A：zhèxiē yìjiàn duì wǒmen xià yībù de gǎishàn yǒu shénme bāngzhù？
B：zhèxiē yìjiàn bāngzhù wǒmen gèng hǎo de lǐjiě yònghù xūqiú，gǎishàn yóuxì wánfǎ hé huódòng shèjì。

English

A: How effective were this month's offline events?
B: There were many participants, the on-site atmosphere was great, and the feedback was very positive. Overall, it was a success.
C: Really? That's fantastic! It seems that offline events are still very necessary.
D: Yes, and through offline events, we've also collected a lot of valuable feedback from users.
A: How will this feedback help us with future improvements?
B: This feedback helps us better understand user needs, improve gameplay, and event design.

Common Phrases

市场表现

shìchǎng biǎoxiàn

Market performance

Cultural Background

中文

在评估市场表现时，通常会关注用户数据，如下载量、活跃用户数、留存率等，以及商业数据，如收入、转化率等。

拼音

zài pínggū shìchǎng biǎoxiàn shí，tōngcháng huì guānzhù yònghù shùjù，rú xiàzǎi liàng、huóyuè yònghù shù、liúcún lǜ děng，yǐjí shāngyè shùjù，rú shōurù、zhuǎnhuàn lǜ děng。

English

When evaluating market performance, user data such as downloads, active users, and retention rates, as well as business data such as revenue and conversion rates, are usually considered.

Advanced Expressions

中文

市场表现令人瞩目

市场表现超出了预期

市场表现稳中有升

市场表现喜人

拼音

shìchǎng biǎoxiàn lìng rén zhǔmù

shìchǎng biǎoxiàn chāochū le yùqī

shìchǎng biǎoxiàn wěn zhōng yǒu shēng

shìchǎng biǎoxiàn xǐ rén

English

Market performance is remarkable

Market performance exceeded expectations

Market performance shows steady growth

Market performance is encouraging

Cultural Taboos

中文

在讨论市场表现时，避免使用过于夸张或不切实际的语言，要以数据为依据。

拼音

zài tǎolùn shìchǎng biǎoxiàn shí，bìmiǎn shǐyòng guòyú kuāzhāng huò bù qiē shíjì de yǔyán，yào yǐ shùjù wéi yījù。

English

When discussing market performance, avoid using overly exaggerated or unrealistic language; rely on data.

Key Points

中文

该场景适用于娱乐与休闲行业从业人员，以及对市场表现感兴趣的人群。年龄和身份没有特殊限制。常见的错误包括使用不准确的数据，或对市场表现的评价过于主观。

拼音

gāi chǎngjǐng shìyòng yú yúlè yǔ xiūxián hángyè cóngyè rényuán，yǐjí duì shìchǎng biǎoxiàn gǎn xìngqù de rénqún。niánlíng hé shēnfèn méiyǒu tèshū xiànzhì。chángjiàn de cuòwù bāokuò shǐyòng bù zhǔnquè de shùjù，huò duì shìchǎng biǎoxiàn de píngjià guòyú zhǔguān。

English

This scenario is suitable for professionals in the entertainment and leisure industry, and for people interested in market performance. There are no special age or identity restrictions. Common mistakes include using inaccurate data, or being too subjective in evaluating market performance.

Practice Tips

中文

可以模拟不同场景下的对话，例如与同事讨论游戏市场表现，与老板汇报活动效果等。

拼音

kěyǐ mǒnì bùtóng chǎngjǐng xià de duìhuà，lìrú yǔ tóngshì tǎolùn yóuxì shìchǎng biǎoxiàn，yǔ lǎobǎn huìbào huódòng xiàoguǒ děng。

English

You can simulate conversations in different scenarios, such as discussing the game market performance with colleagues, or reporting the results of events to the boss.