市场调研 Market Research shì chǎng diào yán

Dialogues

Dialogues 1

中文

A：您好，请问您方便接受一个简短的市场调研吗？
B：您好，请问是什么方面的调研呢？
A：关于我们公司新推出的奶茶产品的消费者偏好。大概需要5分钟左右的时间。
B：哦，奶茶啊，可以，请问一下问题？
A：好的，第一个问题，您平时喜欢喝什么类型的奶茶？
B：我比较喜欢奶盖茶，口感比较丰富。
A：好的，谢谢！第二个问题，您觉得我们这款奶茶的价位如何？
B：我觉得价位适中，可以接受。
A：好的，感谢您的配合！

拼音

A：nínhǎo, qǐngwèn nín fāngbiàn jiēshòu yīgè jiǎnduǎn de shìchǎng diaoyán ma？
B：nínhǎo, qǐngwèn shì shénme fāngmiàn de diaoyán ne？
A：guānyú wǒmen gōngsī xīn tuīchū de nǎichá chǎnpǐn de xiāofèizhě piān'hào。dàgài xūyào 5 fēnzhōng zuǒyòu de shíjiān。
B：ó, nǎichá a, kěyǐ, qǐngwèn yīxià wèntí？
A：hǎode, dì yīgè wèntí, nín píngshí xǐhuan hē shénme lèixíng de nǎichá？
B：wǒ bǐjiào xǐhuan nǎigài chá, kǒugǎn bǐjiào fēngfù。
A：hǎode, xièxie! dì èr ge wèntí, nín juéde wǒmen zhè kuǎn nǎichá de jiàwèi rúhé？
B：wǒ juéde jiàwèi shìzhōng, kěyǐ jiēshòu。
A：hǎode, gǎnxiè nín de pèihé！

English

A: Hello, would you be available for a short market research survey?
B: Hello, what is the survey about?
A: It's about consumer preferences for our newly launched bubble tea product. It will only take about 5 minutes.
B: Oh, bubble tea, okay, what are the questions?
A: Alright, the first question, what type of bubble tea do you usually like to drink?
B: I prefer milk tea with cheese foam, it has a richer texture.
A: Okay, thank you! The second question, how do you feel about the price of our bubble tea?
B: I think the price is reasonable and acceptable.
A: Okay, thank you for your cooperation!

Dialogues 2

中文

English

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Common Phrases

市场调研

shìchǎng diàoyán

Market research

Cultural Background

中文

市场调研在中国非常普遍，许多公司都会定期进行市场调研以了解消费者需求和市场趋势。

拼音

shìchǎng diàoyán zài zhōngguó fēicháng pǔbiàn, xǔduō gōngsī dōu huì dìngqī jìnxíng shìchǎng diàoyán yǐ liǎojiě xiāofèizhě xūqiú hé shìchǎng qūshì。

English

Market research is a common practice in many countries, including China, to understand consumer needs and market trends. The accuracy of the data depends on the honesty and cooperation of participants.

In China, building rapport before asking direct questions can be beneficial.

Advanced Expressions

中文

深入市场调研

精准市场定位

消费者行为分析

市场细分

数据分析报告

拼音

shēnrù shìchǎng diàoyán

jīngzhǔn shìchǎng dìngwèi

xiāofèizhě xíngwéi fēnxī

shìchǎng xìfēn

shùjù fēnxī bàogào

English

In-depth market research

Precise market positioning

Consumer behavior analysis

Market segmentation

Data analysis report

Cultural Taboos

中文

避免在调研中涉及敏感话题，例如政治、宗教等。注意尊重受访者的隐私，不要强迫受访者回答不愿意回答的问题。

拼音

bìmiǎn zài diàoyán zhōng shèjí mǐngǎn huàtí, lìrú zhèngzhì, zōngjiào děng。zhùyì zūnjìng shòufǎng zhě de yǐnsī, bù yào qiángpò shòufǎng zhě huídá bù yuànyì huídá de wèntí。

English

Avoid sensitive topics in the survey such as politics or religion. Respect the privacy of the respondents and do not force them to answer questions they are unwilling to answer.

Key Points

中文

市场调研的关键在于选择合适的样本群体，设计有效的问卷，以及对收集到的数据进行科学的分析。适用人群广泛，需根据调研主题调整。常见错误包括样本偏差、问卷设计不合理、数据分析方法错误等。

拼音

shìchǎng diàoyán de guānjiàn zàiyú xuǎnzé héshì de yàngběn qūntǐ, shèjì yǒuxiào de wènjiàn, yǐjí duì shōují dào de shùjù jìnxíng kēxué de fēnxī。shìyòng rénqún guǎngfàn, xū gēnjù diàoyán zhǔtí tiáozhěng。chángjiàn cuòwù bāokuò yàngběn piānchā, wènjiàn shèjì bù hélǐ, shùjù fēnxī fāngfǎ cuòwù děng。

English

The key to successful market research lies in selecting the appropriate sample group, designing effective questionnaires, and conducting a scientific analysis of the collected data. Applicable to a wide range of people, adjustments are needed depending on the research topic. Common errors include sample bias, unreasonable questionnaire design, and incorrect data analysis methods.

Practice Tips

中文

多练习不同类型的市场调研对话，例如针对不同产品的调研。

注意语气和表达方式，根据不同的受访者调整沟通策略。

学习并运用专业的市场调研术语，提升沟通效率。

拼音

duō liànxí bùtóng lèixíng de shìchǎng diàoyán duìhuà, lìrú zhēnduì bùtóng chǎnpǐn de diàoyán。

zhùyì yǔqì hé biǎodá fāngshì, gēnjù bùtóng de shòufǎng zhě tiáozhěng gōutōng cèlüè。

xuéxí bìng yùnyòng zhuānyè de shìchǎng diàoyán shùyǔ, tíshēng gōutōng xiàolǜ。

English

Practice different types of market research dialogues, such as surveys for different products.

Pay attention to tone and expression, and adjust communication strategies according to different respondents.

Learn and use professional market research terminology to improve communication efficiency.