直播带货 Livestream Shopping zhí bō dài huò

Dialogues

Dialogues 1

中文

主播：大家好！今天给大家带来的是我们店里最受欢迎的丝绸围巾，手感柔软，图案精美，绝对物超所值！
观众A：多少钱一条？
主播：原价200，现在直播间特价150！
观众B：能不能再便宜点？100怎么样？
主播：这位朋友，100元成本价都不够呢，不过为了感谢大家，我可以给您130元的价格，怎么样？
观众A：130？好！我买两条！
主播：好嘞！谢谢这位朋友的支持！

拼音

zhubō：dàjiā hǎo！jīntiān gěi dàjiā dài lái de shì wǒmen diàn lǐ zuì huānyíng de sīchóu wéijīn，shǒugǎn róuruǎn，tú'àn jīngměi，juéduì wù chāo suǒzhí！
guānzhòng A：duōshao qián yītiáo？
zhubō：yuánjià èrbǎi，xiànzài lìbō fáng zhōng tèjià yībǎi wǔshí！
guānzhòng B：néng bùnéng zài piányi diǎn？yībǎi zěnmeyàng？
zhubō：zhè wèi péngyou，yībǎi yuán chéngběn jià dōu bùgòu ne，dàn shì wèile gǎnxiè dàjiā，wǒ kěyǐ gěi nín yībǎi sānshí yuán de jiàgé，zěnmeyàng？
guānzhòng A：yībǎi sānshí？hǎo！wǒ mǎi liǎng tiáo！
zhubō：hǎole！xièxiè zhè wèi péngyou de zhīchí！

English

Host: Hello everyone! Today, we have our store's most popular silk scarves. They are soft to the touch, beautifully designed, and definitely worth the price!
Viewer A: How much is one scarf?
Host: The original price is 200, but now it's on sale for 150 in the livestream!
Viewer B: Can you give a lower price? How about 100?
Host: That's a little too low, as that won't even cover the cost price, but to thank you all, I can offer it to you for 130. How does that sound?
Viewer A: 130? Great! I'll take two!
Host: Great! Thank you for your support!

Common Phrases

直播带货

zhí bō dài huò

Livestream shopping

Cultural Background

中文

直播带货在中国非常流行，是近年来兴起的一种新型电商模式。

讨价还价是中国传统文化的一部分，在购物过程中很常见，尤其是在非正式场合。

拼音

zhí bō dài huò zài zhōngguó fēicháng liúxíng，shì jìn nián lái qǐ de yī zhǒng xīn xíng diàn shāng móshì。

tǎojià huìjià shì zhōngguó chuántǒng wénhuà de yībùfèn，zài gòuwù guòchéng zhōng hěn chángjiàn，yóuqí shì zài fēi zhèngshì chǎnghé。

English

Livestream shopping is extremely popular in China and a new e-commerce model that has risen in popularity in recent years.

Bargaining is part of traditional Chinese culture and is common during shopping, especially in informal settings.

Advanced Expressions

中文

这款商品非常适合您，您绝对会喜欢！

这款商品是限时抢购，机会难得！

我们还有其他款式，您可以看看！

拼音

zhè kuǎn shāngpǐn fēicháng shìhé nín，nín juéduì huì xǐhuan！

zhè kuǎn shāngpǐn shì xiànshí qiǎnggòu，jīhuì nándé！

wǒmen hái yǒu qítā kuǎnshì，nín kěyǐ kànkan！

English

This product is perfect for you, you'll definitely love it!

This product is available for a limited time only, don't miss out!

We have other styles, you can have a look!

Cultural Taboos

中文

避免在直播中使用带有歧视性、攻击性或不当的语言。

拼音

biànmiǎn zài zhí bō zhōng shǐyòng dài yǒu qíshì xìng，gōngjī xìng huò bùdàng de yǔyán。

English

Avoid using discriminatory, offensive, or inappropriate language during the livestream.

Key Points

中文

了解目标客户群体，选择合适的商品和促销策略。注意直播间的互动和节奏，及时解答观众疑问。

拼音

liǎojiě mùbiāo kèhù qúntǐ，xuǎnzé héshì de shāngpǐn hé cuōxuān cèlüè。zhùyì zhí bō jiān de hùdòng hé jiézòu，jíshí jiědá guānzhòng yíwèn。

English

Understand your target customer group, choose suitable products and promotional strategies. Pay attention to the interaction and pace in the livestream and answer viewers' questions promptly.

Practice Tips

中文

多练习直播带货的流程，熟练掌握话术。

多观看其他主播的直播，学习他们的技巧。

模拟不同的场景和问题，提高应变能力。

拼音

duō liànxí zhí bō dài huò de liúchéng，shúlìàn zhǎngwò huàshù。

duō guān kàn qítā zhǔbō de zhí bō，xuéxí tāmen de jìqiǎo。

mòní bùtóng de chǎngjǐng hé wèntí，tígāo yìngbiàn nénglì。

English

Practice the livestream shopping process, master the language.

Watch other hosts' livestreams to learn their skills.

Simulate different scenarios and problems to improve your adaptability.