营销策略 Marketing Strategy yingxiao celue

Dialogues

Dialogues 1

中文

李明：王经理，我们新产品的营销策略您看有什么建议？
王经理：我觉得可以考虑线上线下结合的方式，线上可以利用抖音、快手等平台进行短视频营销，线下可以开展一些体验活动。
李明：体验活动具体怎么开展呢？
王经理：可以考虑在大型商场或者社区举办一些试用活动，让消费者亲身体验产品的魅力。
李明：这个主意不错，那预算方面呢？
王经理：我会尽快准备一份详细的预算方案给您。

拼音

Li Ming: Wang jingli, women xin chanpin de yingxiao celue nin kan you shenme jianyi?
Wang jingli: Wo juede keyi kaolv xian shang xian xia jiehe de fangshi, xian shang keyi liyong Douyin, Kuaishou deng pingtai jinxing duan shipin yingxiao, xian xia keyi kaizhan yixie tiyan huodong.
Li Ming: Tiyan huodong ju ti zenme kaizhan ne?
Wang jingli: Keyi kaolv zai da xing shangchang huozhe shequ juban yixie shiyong huodong, rang xiao feizhe qin shen tiyan chanpin de meili.
Li Ming: Zhege zhuyi bucuo, na yusuan fangmian ne?
Wang jingli: Wo hui jin kuai zhunbei yifen xiangxi de yusuan fang'an gei nin.

English

Li Ming: Manager Wang, do you have any suggestions for the marketing strategy of our new product?
Manager Wang: I think we can consider an online and offline combined approach. Online, we can use platforms like Douyin and Kuaishou for short video marketing. Offline, we can hold some experience activities.
Li Ming: How specifically can we carry out the experience activities?
Manager Wang: We can consider holding some trial events in large shopping malls or communities to let consumers personally experience the charm of the product.
Li Ming: That's a good idea, then what about the budget?
Manager Wang: I will prepare a detailed budget plan for you as soon as possible.

Dialogues 2

中文

李明：王经理，我们新产品的营销策略您看有什么建议？
王经理：我觉得可以考虑线上线下结合的方式，线上可以利用抖音、快手等平台进行短视频营销，线下可以开展一些体验活动。
李明：体验活动具体怎么开展呢？
王经理：可以考虑在大型商场或者社区举办一些试用活动，让消费者亲身体验产品的魅力。
李明：这个主意不错，那预算方面呢？
王经理：我会尽快准备一份详细的预算方案给您。

English

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Common Phrases

营销策略

yingxiao celue

Marketing Strategy

Cultural Background

中文

在中国，人际关系在商业活动中扮演着重要角色，营销策略需要考虑到这一点。

拼音

zai Zhongguo, renji guanxi zai shangye huodong zhong bansuan zhe zhongyao juese, yingxiao celue xuyao kaolü dao zhe dian。

English

In China, interpersonal relationships play an important role in business activities, and marketing strategies need to consider this.

Advanced Expressions

中文

精准营销

整合营销

病毒式营销

拼音

jingzhun yingxiao, zhenghe yingxiao, bingdu shi yingxiao

English

Precision marketing

Integrated marketing

Viral marketing

Cultural Taboos

中文

避免使用过于夸张或虚假的宣传，尊重中国消费者的文化习俗。

拼音

bi mian shiyong guoyu kuazhang huo xujia de xuanchuan, zunzhong Zhongguo xiaofei zhe de wenhua xisu。

English

Avoid using exaggerated or false propaganda, respect the cultural customs of Chinese consumers.

Key Points

中文

了解目标消费群体的特点，选择合适的营销渠道和方式。

拼音

liaojie mubiao xiaofei qunti de tedian, xuanze heshi de yingxiao qudao he fangshi。

English

Understand the characteristics of the target consumer group and choose the appropriate marketing channels and methods.

Practice Tips

中文

多练习不同场景下的对话，例如：产品发布会、线上直播等。

注意语气和语调的变化，使对话更自然流畅。

拼音

duo lianxi butong changjing xia de duihua, liru: chanpin fabuhui, xian shang zhibo deng。 zhuyi yuqi he yudiao de bianhua, shi duihua geng ziran liuchang。

English

Practice dialogues in different scenarios, such as product launches, online live broadcasts, etc. Pay attention to the changes in tone and intonation to make the dialogue more natural and fluent.