一举两得 Kill two birds with one stone
Explanation
指做一件事得到两方面的好处。
Means to gain two benefits from doing one thing.
Origin Story
在一个繁华的城市里，一位名叫李明的年轻人，经营着一家小型服装店。他的服装店虽然不大，但款式新颖，价格实惠，深受顾客喜爱。可是，李明一直苦恼于如何提高店铺的知名度，吸引更多的顾客。一天，李明在街上看到一则广告，广告上写着：只要顾客在店里消费满100元，就可以免费获得一份精美礼品。李明灵机一动，想到一个主意：他决定在店里举行一次促销活动，凡是在店里消费满100元，就可以免费获得一份精美礼品，同时还可以在店里抽奖，奖品是一台价值千元的笔记本电脑。这个活动一经推出，就引起了顾客的热烈反响，许多顾客慕名而来。李明抓住这个机会，积极宣传推广，店铺的客流量大幅度增加，营业额也随之增长。李明高兴地说：“这次活动真是～，既宣传了产品，又扩大了品牌影响力。
In a bustling city, a young man named Li Ming ran a small clothing store. Although his store was small, the styles were novel and the prices were affordable, so he was loved by customers. However, Li Ming was always troubled by how to increase the store's visibility and attract more customers. One day, Li Ming saw an advertisement on the street that said: Customers who spend more than 100 yuan in the store can get a free exquisite gift. Li Ming had a flash of inspiration and came up with an idea: He decided to hold a promotional event in the store, where anyone who spends more than 100 yuan in the store can get a free exquisite gift, and can also participate in a lottery in the store, with a prize of a 1,000 yuan notebook computer. As soon as this event was launched, it caused a huge response from customers, and many customers came to the store out of curiosity. Li Ming took the opportunity to actively promote and advertise, the store's customer traffic increased dramatically, and sales also increased. Li Ming happily said: “This event is really a win-win situation, it not only promoted the product, but also expanded the brand influence.
Usage
这个成语常用于形容一件事能同时带来两种好处，或者说是一举两得。
This idiom is often used to describe a situation where one action brings two benefits, or in other words, to kill two birds with one stone.
Examples
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这次活动真是～，既宣传了产品，又扩大了品牌影响力。
zhe ci huo dong zhen shi yi ju liang de, ji xuan chuan le chan pin, you kuo da le pin pai ying xiang li.
This event is really a win-win situation, it not only promoted the product, but also expanded the brand influence.
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他选择了一个既省钱又省力的方案，真是～。
ta xuan ze le yi ge ji sheng qian you sheng li de fang an, zhen shi yi ju liang de.
He chose a solution that is both cost-effective and efficient, a real win-win!