对“黑色星期五”促销的狂热 The Obsession with Black Friday Deals
Content Introduction
中文
黑色星期五（Black Friday）是美国一年一度的购物狂欢节，通常在感恩节后的第二天举行。这一天，各大商家都会推出大幅度的促销活动，商品价格普遍低于平时，吸引了大量的消费者前来抢购。
黑色星期五的起源可以追溯到20世纪中期，当时美国的零售业正处于蓬勃发展时期。为了刺激消费，商家们开始在感恩节后的第一天进行促销，以吸引在感恩节假期购物的顾客。由于销售额激增，商家们将这一天称为“黑色星期五”，因为在会计账簿上，红色代表亏损，黑色代表盈利。
如今，黑色星期五已经成为美国乃至全球范围内的一大商业盛事。商家们为了吸引消费者，纷纷推出各种促销策略，例如限时抢购、满减优惠、买赠活动等。消费者们则会提前做好购物计划，甚至通宵排队等待商店开门，只为抢购心仪的商品。
黑色星期五的盛况也反映了美国消费文化的特点，即追求物美价廉，以及在节假日进行购物的习惯。此外，黑色星期五的出现也与美国经济发展和零售业的繁荣密切相关。
近年来，随着电商平台的兴起，黑色星期五的促销活动也扩展到了线上。许多商家会同时在实体店和网上进行促销，进一步增加了黑色星期五的吸引力。黑色星期五也成为了品牌商们检验其品牌力以及市场竞争力的一个重要的衡量标准。
拼音
English
Black Friday, held annually in the United States, is a day of frenzied shopping, typically the day after Thanksgiving. On this day, major retailers roll out significant promotional activities, with prices generally lower than usual, attracting numerous consumers to snatch up goods.
The origins of Black Friday can be traced back to the mid-20th century, when the US retail industry was booming. To stimulate consumption, retailers began promotional activities on the day after Thanksgiving to attract customers shopping during the Thanksgiving holiday. Due to the surge in sales, retailers called this day "Black Friday," as red indicates losses and black indicates profits in accounting ledgers.
Today, Black Friday has become a major commercial event in the US and even globally. To attract consumers, retailers launch various promotional strategies such as limited-time purchases, discounts, and buy-one-get-one-free deals. Consumers, meanwhile, plan their shopping in advance, some even lining up overnight to wait for stores to open just to grab their desired items.
The spectacle of Black Friday also reflects the characteristics of American consumer culture, namely the pursuit of value for money, and the habit of shopping during holidays. In addition, the emergence of Black Friday is also closely related to the economic development and prosperity of the retail industry in the US.
In recent years, with the rise of e-commerce platforms, Black Friday promotions have also expanded online. Many retailers conduct promotions both in physical stores and online, further enhancing Black Friday's appeal. Black Friday has also become an important benchmark for brands to test their brand power and market competitiveness.
Dialogues
Dialogues 1
中文
A: 你听说过美国的黑色星期五吗？
B: 听说过，好像那天打折很厉害？
A: 是的，很多商店会在黑色星期五那天进行大规模的促销活动，商品价格会大幅下降，吸引大量的消费者抢购。
B: 哇，听起来很疯狂！那是什么时候？
A: 通常在感恩节后的第二天，也就是十一月的第四个星期五。
B: 难怪叫黑色星期五，感觉像是黑色星期五销售额会让商家“变黑”呢！
拼音
English
A: Have you ever heard of Black Friday in the US?
B: Yes, I think it's a day with huge discounts?
A: Yes, many stores will have large-scale promotional activities on Black Friday, with significantly reduced prices attracting a large number of consumers to snatch up goods.
B: Wow, that sounds crazy! When is it?
A: Usually the day after Thanksgiving, which is the fourth Friday in November.
B: No wonder it's called Black Friday! It feels like Black Friday sales will make the stores "turn black"!
Cultural Background
中文
黑色星期五是美国特有的购物节，反映了美国人注重优惠和消费的文化特点。
感恩节是美国重要的节日，黑色星期五紧随其后，显示出节假日购物在美国的盛行。
排队抢购在黑色星期五很常见，反映出美国人追求物超所值的消费心态。
黑色星期五的促销活动往往规模巨大，许多商品会大幅降价，这和中国电商平台的促销活动有所不同，但目的都是为了吸引消费者。
Advanced Expressions
中文
The sheer volume of sales on Black Friday speaks volumes about consumer spending habits.
Black Friday's success lies in its strategic timing, leveraging the post-Thanksgiving shopping spree.
The phenomenon of Black Friday is a microcosm of the American consumer culture, highlighting the pursuit of value and bargain hunting.
Key Points
中文
适用场景：讨论美国文化、商业、经济、消费习惯等话题时。,年龄/身份适用性：各年龄段和身份的人都可以使用，但需要根据语境调整表达方式。,常见错误：误认为黑色星期五是全球性的节日；对黑色星期五的起源和文化背景了解不足；不能准确表达黑色星期五的促销力度。
Practice Tips
中文
多阅读相关的英文文章和新闻报道，了解黑色星期五的背景和细节。
模仿对话进行练习，注意语音语调和表达方式。
尝试用自己的话来解释黑色星期五的现象，并将其与中国消费文化进行比较。
关注相关新闻和报道，了解最新趋势。