金字招牌 jīn zì zhāo pái Golden signboard

Explanation

原指旧时店铺为显示资金雄厚而用金箔贴字的招牌。现比喻高人一等可以炫耀的名义或称号。也比喻名誉好。

Originally referred to shop signs in old China made of gold foil to show affluence. Now it metaphorically refers to a superior and boastful title or honor. It also refers to a good reputation.

Origin Story

老王开了家小餐馆，起初生意平平。但他坚持选用最新鲜的食材，认真烹制每一道菜，口碑逐渐传开。渐渐地，他的餐馆成了当地有名的金字招牌，每天都座无虚席，食客络绎不绝。老王的故事告诉我们，诚信经营，优质服务才是真正的金字招牌。

lǎo wáng kāi le jiā xiǎo cān guǎn, qǐ chū shēng yì píng píng. dàn tā jiān chí xuǎn yòng zuì xīn xiān de shí cái, rèn zhēn pēng zhì měi yī dào cài, kǒu bēi zhú jiàn chuán kāi. jiàn jiàn de, tā de cān guǎn chéng le dāng dì yǒu míng de jīn zì zhāo pái, měi tiān dōu zuò wú xū xí, shí kè luò yì bù jué. lǎo wáng de gù shì gào sù wǒ men, chéng xìn jīng yíng, yōu zhì fú wù cái shì zhēn zhèng de jīn zì zhāo pái.

Old Wang opened a small restaurant, and at first, business was slow. But he insisted on using the freshest ingredients and carefully preparing each dish. His reputation gradually spread. Gradually, his restaurant became a well-known brand in the local area, packed every day with customers coming and going. Old Wang's story tells us that honesty in business and quality service are the real gold signboards.

Usage

作主语、宾语、定语；比喻好的名声或称号。

zuò zhǔyǔ, bǐnyǔ, dìngyǔ；bǐ yù hǎo de míngshēng huò chēnghào

Used as subject, object, attributive; refers to a good reputation or title.

Examples

• 这家老字号饭店，几十年来一直保持着良好的信誉，真是块金字招牌。

  zhe jia lao zi hao fàn diàn, jǐ shí nián lái yī zhí bǎo chí zhe liáng hǎo de xìn yù, zhēn shì kuài jīn zì zhāo pái.

  This time-honored restaurant has maintained a good reputation for decades, it's really a gold signboard.

• 他凭借多年的经验和精湛的技术，成为了业内的金字招牌。

  tā píng jì duō nián de jīng yàn hé jīng zhàn de jì shù, chéng wéi le yè nèi de jīn zì zhāo pái

  With years of experience and superb skills, he has become a gold signboard in the industry.

Related Idioms

• 金字招牌

• 响当当

Opposite Idioms

• 臭名昭著

• 声名狼藉