竞争策略 Competitive Strategy Jìngzhēng Cèlüè

Dialogues

Dialogues 1

中文

小明:我的梦想是成为一名成功的企业家,我想创立一家具有国际竞争力的公司。
小红:那你的竞争策略是什么呢?
小明:我的策略是专注于创新,提供高品质的产品和服务,并建立强大的品牌形象。
小红:听起来很有野心,但竞争很激烈,你怎么应对?
小明:我会密切关注市场趋势,不断学习和改进,并善于利用资源和团队的力量。
小红:那你的愿望是什么呢?
小明:我的愿望是能够帮助更多的人,为社会做出贡献。

拼音

xiǎoming: wǒ de mèngxiǎng shì chéngwéi yī míng chénggōng de qǐyèjiā, wǒ xiǎng chuànglì yījiā jùyǒu guójì jìngzhēnglì de gōngsī.
xiǎohóng: nà nǐ de jìngzhēng cèlüè shì shénme ne?
xiǎoming: wǒ de cèlüè shì zhuānzhū yú chuàngxīn, tígōng gāo pǐnzhì de chǎnpǐn hé fúwù, bìng jiànlì qiángdà de pínpái xíngxiàng.
xiǎohóng: tīng qǐlái hěn yǒu yěxīn, dàn jìngzhēng hěn jīliè, nǐ zěnme yìngduì?
xiǎoming: wǒ huì miqī guānzhù shìchǎng qūshì, bùduàn xuéxí hé gǎijìn, bìng shàn yú lìyòng zīyuán hé tuánduì de lìliang.
xiǎohóng: nà nǐ de yuànwàng shì shénme ne?
xiǎoming: wǒ de yuànwàng shì nénggòu bāngzhù gèng duō de rén, wèi shèhuì zuò chū gòngxiàn.

English

Xiaoming: My dream is to become a successful entrepreneur, and I want to establish a company with international competitiveness.
Xiaohong: What's your competitive strategy then?
Xiaoming: My strategy is to focus on innovation, provide high-quality products and services, and build a strong brand image.
Xiaohong: That sounds very ambitious, but the competition is fierce, how do you deal with it?
Xiaoming: I will closely monitor market trends, continuously learn and improve, and make good use of resources and team strength.
Xiaohong: So what's your wish?
Xiaoming: My wish is to be able to help more people and contribute to society.

Dialogues 2

中文

小明:我的梦想是成为一名成功的企业家,我想创立一家具有国际竞争力的公司。
小红:那你的竞争策略是什么呢?
小明:我的策略是专注于创新,提供高品质的产品和服务,并建立强大的品牌形象。
小红:听起来很有野心,但竞争很激烈,你怎么应对?
小明:我会密切关注市场趋势,不断学习和改进,并善于利用资源和团队的力量。
小红:那你的愿望是什么呢?
小明:我的愿望是能够帮助更多的人,为社会做出贡献。

English

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Common Phrases

竞争策略

jìngzhēng cèlüè

Competitive strategy

Cultural Background

中文

在中国的商业环境中,竞争策略通常包括:差异化竞争、成本领先、集中竞争等。

中国企业越来越注重品牌建设,打造具有国际竞争力的品牌是许多企业家的梦想。

拼音

zài zhōngguó de shāngyè huánjìng zhōng, jìngzhēng cèlüè tōngcháng bāokuò: chāyìhuà jìngzhēng, chéngběn lǐngxiān, jízhōng jìngzhēng děng。

zhōngguó qǐyè yuè lái yuè zhùzhòng pínpái jiànshè, dàzào jùyǒu guójì jìngzhēnglì de pínpái shì xǔduō qǐyèjiā de mèngxiǎng。

English

In the Chinese business environment, competitive strategies usually include: differentiation, cost leadership, focus, etc.

Chinese companies are paying more and more attention to brand building, and building internationally competitive brands is the dream of many entrepreneurs.

Advanced Expressions

中文

精益求精的竞争策略

差异化竞争战略

蓝海战略

拼音

jīngyì qiújīng de jìngzhēng cèlüè

chāyìhuà jìngzhēng zhànlüè

lán hǎi zhànlüè

English

A sophisticated competitive strategy

Differentiation strategy

Blue Ocean Strategy

Cultural Taboos

中文

避免在正式场合使用过于夸张或不切实际的竞争策略描述。

拼音

bìmiǎn zài zhèngshì chǎnghé shǐyòng guòyú kuāzhāng huò bù qiēshíjì de jìngzhēng cèlüè miáoshù。

English

Avoid using overly exaggerated or unrealistic descriptions of competitive strategies in formal settings.

Key Points

中文

该场景适用于对梦想和愿望进行讨论的场合,例如:朋友间的闲聊、职业规划讨论、面试等。不同年龄段和身份的人都可以使用,但表达方式需要根据具体情况进行调整。需要注意的是,避免过于自信或自负,保持谦逊的态度。

拼音

gāi chǎngjǐng shìyòng yú duì mèngxiǎng hé yuànwàng jìnxíng tǎolùn de chǎnghé, lìrú: péngyǒu jiān de xiánliáo, zhíyè guīhuà tǎolùn, miànshì děng。bùtóng niánlíngduàn hé shēnfèn de rén dōu kěyǐ shǐyòng, dàn biǎodá fāngshì xūyào gēnjù jùtǐ qíngkuàng jìnxíng tiáozhěng。xūyào zhùyì de shì, bìmiǎn guòyú zìxìn huò zìfù, bǎochí qiānxùn de tàidu。

English

This scenario is suitable for occasions where dreams and wishes are discussed, such as: casual chats between friends, career planning discussions, interviews, etc. People of different ages and identities can use it, but the expression needs to be adjusted according to the specific situation. It is important to avoid being overly confident or arrogant, and maintain a humble attitude.

Practice Tips

中文

多练习不同语境下的表达方式

尝试用不同的词汇和句式来表达同样的意思

与朋友或家人进行角色扮演练习

拼音

duō liànxí bùtóng yǔjìng xià de biǎodá fāngshì

chángshì yòng bùtóng de cíhuì hé jùshì lái biǎodá tóngyàng de yìsi

yǔ péngyǒu huò jiārén jìnxíng juésè bànyǎn liànxí

English

Practice different ways of expression in different contexts

Try to express the same meaning with different words and sentence structures

Role-play practice with friends or family