货真价实 Genuine goods, fair price
Explanation
形容商品质量好，价格公道。货，货物；真，真实；价，价格；实，实在。
Describes goods of good quality at fair prices. Goods; true; price; real.
Origin Story
从前，有个小镇，有个叫老王的木匠，他做的木器结实耐用，价格公道，远近闻名。一天，一位富商来到小镇，想买一套精美的木家具。他走访多家店铺，但大多是做工粗糙，价格虚高。最后，他来到了老王的工作室。老王向他展示了自己的作品，每一件都做工精细，材质上乘，价格也合理。富商非常满意，最终订购了整套家具。老王的木器不仅在小镇上大受欢迎，还销往了周边城市。许多人慕名而来，只为买到老王“货真价实”的木器。老王的口碑越来越好，生意也越来越兴隆。他的故事在小镇上广为流传，成为人们诚信经营的典范。
Once upon a time, there was a small town with a carpenter named Lao Wang, renowned for his durable and affordable wooden crafts. One day, a wealthy merchant visited, seeking exquisite wooden furniture. He visited numerous shops, but most offered shoddy craftsmanship at inflated prices. Finally, he reached Lao Wang's workshop. Lao Wang showcased his work; each piece was meticulously crafted from superior materials, priced fairly. The merchant was delighted, ordering a complete set. Lao Wang's furniture became popular, spreading beyond the town. His reputation for "genuine quality and fair price" attracted customers, his business booming, his story becoming a local legend of honest business.
Usage
用于形容商品或服务的质量和价格都很好。
Used to describe goods or services where both quality and price are excellent.
Examples
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这家商店的商品货真价实，深受顾客喜爱。
zhè jiā shāngdiàn de shāngpǐn huò zhēn jià shí, shēn shòu gùkè xǐ'ài
The goods in this shop are of good quality and reasonably priced.
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这件古董货真价实，价值连城。
zhè jiàn gǔdǒng huò zhēn jià shí, jiàzhí liánchéng
This antique is genuine and valuable.