竞品分析 Competitor Analysis jìngpǐn fēnxī

Dialogues

Dialogues 1

中文

A：我们来分析一下竞争对手的产品，你觉得他们的优势在哪里？
B：我觉得他们的产品包装设计更吸引人，更符合年轻人的审美。
此外，他们的价格也更具竞争力。
A：嗯，他们的营销策略也很成功，线上线下结合，覆盖面很广。
B：是的，他们的售后服务也很好，这能够提高客户满意度。
A：那我们应该学习他们的哪些方面？
B：我觉得我们可以借鉴他们的包装设计和营销策略，同时也要加强我们的售后服务。

拼音

A：wǒmen lái fēnxī yīxià jìngzhēng duìshǒu de chǎnpǐn, nǐ juéde tāmen de yōushì zài nǎlǐ？
B：wǒ juéde tāmen de chǎnpǐn bāozhuāng shèjì gèng xīyǐnrén, gèng fúhé niánqīng rén de shěnměi。
cǐwài, tāmen de jiàgé yě gèng jù jìngzhēnglì。
A：én, tāmen de mákètíng cèlüè yě hěn chénggōng, xiàn shàng xiàn xià jiéhé, fùgài miàn hěn guǎng。
B：shì de, tāmen de shòuhòu fúwù yě hěn hǎo, zhè nénggòu tígāo kèhù mǎnyìdù。
A：nà wǒmen yīnggāi xuéxí tāmen de nǎxiē fāngmiàn？
B：wǒ juéde wǒmen kěyǐ jièjiàng tāmen de bāozhuāng shèjì hé mákètíng cèlüè, tóngshí yě yào jiāqiáng wǒmen de shòuhòu fúwù。

English

A: Let's analyze our competitors' products. What do you think are their advantages?
B: I think their product packaging design is more attractive and better suits the aesthetics of young people. In addition, their prices are more competitive.
A: Yes, their marketing strategy is also very successful, combining online and offline channels with wide coverage.
B: Yes, and their after-sales service is also good, which can improve customer satisfaction.
A: What aspects should we learn from them?
B: I think we should learn from their packaging design and marketing strategy, and at the same time strengthen our after-sales service.

Common Phrases

竞品分析

jìngpǐn fēnxī

Competitor Analysis

Cultural Background

中文

在中国的商业环境中，竞品分析通常非常重视市场调研和数据分析。在正式场合，使用专业术语，例如“市场份额”、“用户画像”等。在非正式场合，语言可以相对轻松一些，但依然要保持专业性。

拼音

zài zhōngguó de shāngyè huánjìng zhōng, jìngpǐn fēnxī tōngcháng fēicháng zhòngshì shìchǎng diaoyán hé shùjù fēnxī。 zài zhèngshì chǎnghé, shǐyòng zhuānyè shùyǔ, lìrú“shìchǎng fèn'é”“yònghù xiàngxiàng” děng。 zài fēizhèngshì chǎnghé, yǔyán kěyǐ xiāngduì qīngsōng yīxiē, dàn yīrán yào bǎochí zhuānyèxìng。

English

In the Chinese business environment, competitor analysis usually places great importance on market research and data analysis. In formal settings, use professional terminology, such as "market share," "user portrait," etc. In informal settings, the language can be relatively relaxed, but professionalism should still be maintained.

Advanced Expressions

中文

基于SWOT分析的竞品分析

从市场细分角度进行竞品分析

利用数据挖掘技术进行竞品分析

拼音

jīyú SWOT fēnxī de jìngpǐn fēnxī

cóng shìchǎng xìfēn jiǎodù jìnxíng jìngpǐn fēnxī

lìyòng shùjù wājué jìshù jìnxíng jìngpǐn fēnxī

English

Competitor analysis based on SWOT analysis

Competitor analysis from the perspective of market segmentation

Competitor analysis using data mining technology

Cultural Taboos

中文

避免在正式场合使用过于口语化的表达，以及对竞品进行恶意攻击或贬低。

拼音

bìmiǎn zài zhèngshì chǎnghé shǐyòng guòyú kǒuyǔhuà de biǎodá, yǐjí duì jìngpǐn jìnxíng èyì gōngjī huò biǎndī。

English

Avoid using overly colloquial expressions in formal settings, and avoid malicious attacks or belittling of competitors.

Key Points

中文

竞品分析需要结合具体的行业和产品，采用合适的分析方法，并关注数据的准确性和可靠性。该场景适合所有年龄段和身份的人群，但需要根据对方的身份调整语言风格。避免数据造假或夸大其词。

拼音

jìngpǐn fēnxī xūyào jiéhé jùtǐ de hángyè hé chǎnpǐn, cǎiyòng héshì de fēnxī fāngfǎ, bìng guānzhù shùjù de zhǔnquèxìng hé kěkào xìng。gāi chǎngjǐng shìhé suǒyǒu niánlíngduàn hé shēnfèn de rénqún, dàn xūyào gēnjù duìfāng de shēnfèn tiáozhěng yǔyán fēnggé。bìmiǎn shùjù zàojiǎ huò kuādà qícì。

English

Competitor analysis needs to be combined with specific industries and products, using appropriate analytical methods, and paying attention to the accuracy and reliability of the data. This scenario is suitable for all ages and identities, but the language style needs to be adjusted according to the identity of the other party. Avoid data fabrication or exaggeration.

Practice Tips

中文

多练习不同的竞品分析案例，积累经验。可以和朋友或同事一起模拟对话，提高口语表达能力。在练习中，注意运用不同的分析方法和表达技巧。

拼音

duō liànxí bùtóng de jìngpǐn fēnxī ànlì, jīlěi jīngyàn。 kěyǐ hé péngyou huò tóngshì yīqǐ mónǐ duìhuà, tígāo kǒuyǔ biǎodá nénglì。 zài liànxí zhōng, zhùyì yòngyùn bùtóng de fēnxī fāngfǎ hé biǎodá jìqiǎo。

English

Practice different competitor analysis cases to gain experience. You can simulate conversations with friends or colleagues to improve your spoken language skills. During practice, pay attention to the use of different analytical methods and expression techniques.