表达市场份额 Expressing Market Share biǎodá shìchǎng fèn'é

Dialogues

Dialogues 1

中文

甲：我们公司在国内智能手机市场的份额是多少？
乙：根据最新的市场调研报告，我们公司占据了大约25%的市场份额。
甲：这个比例相比去年有什么变化？
乙：相比去年同期增长了5个百分点，这是一个不错的进步。
甲：那我们的主要竞争对手呢？
乙：主要竞争对手A公司占据了30%的份额，B公司占据了20%，我们与他们之间的差距正在缩小。

拼音

jiǎ：wǒmen gōngsī zài guónèi zhìnéng shǒujī shìchǎng de fèn'é shì duōshao？
yǐ：gēnjù zuìxīn de shìchǎng diàoyán bàogào，wǒmen gōngsī zhànjù le dàyuē 25% de shìchǎng fèn'é。
jiǎ：zhège bǐlì xiāngbǐ qùnián yǒu shénme biànhuà？
yǐ：xiāngbǐ qùnián tóngqī zēngzhǎng le 5 gè bǎifēn diǎn，zhège shì yīgè bùcuò de jìnbù。
jiǎ：nà wǒmen de zhǔyào jìngzhēng duìshǒu ne？
yǐ：zhǔyào jìngzhēng duìshǒu A gōngsī zhànjù le 30% de fèn'é，B gōngsī zhànjù le 20%，wǒmen yǔ tāmen zhījiān de chājù zhèngzài suōxiǎo。

English

A: What's our company's market share in the domestic Chinese smartphone market?
B: According to the latest market research report, our company holds approximately 25% of the market share.
A: How has this changed compared to last year?
B: Compared to the same period last year, it has increased by 5 percentage points, which is a good improvement.
A: What about our main competitors?
B: Our main competitor, Company A, holds a 30% share, and Company B holds 20%. The gap between us and them is narrowing.

Common Phrases

市场份额

shìchǎng fèn'é

market share

Cultural Background

中文

在商务场合，通常使用精确的数据来表达市场份额，例如“占据了25%的市场份额”；在非正式场合，可以使用更口语化的表达，例如“差不多四分之一的市场”。

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拼音

zài shāngwù chǎnghé, tōngcháng shǐyòng jīngquè de shùjù lái biǎodá shìchǎng fèn'é, lìrú “zhànjù le 25% de shìchǎng fèn'é”；zài fēi zhèngshì chǎnghé, kěyǐ shǐyòng gèng kǒuyǔ huà de biǎodá, lìrú “chàbuduō sìfēn zhīyī de shìchǎng”。

English

In business settings, precise data is usually used to express market share, such as "holds 25% of the market share"; in informal settings, more colloquial expressions can be used, such as "about a quarter of the market".

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Advanced Expressions

中文

我们的产品在目标市场占据主导地位，市场份额超过50%。

在激烈的市场竞争中，我们公司成功地保持了较高的市场份额，这得益于我们创新的产品和卓越的营销策略。

尽管面临来自新兴竞争对手的挑战，我们仍致力于保持并扩大市场份额。

拼音

wǒmen de chǎnpǐn zài mùbiāo shìchǎng zhànjù zhǔdǎo dìwèi，shìchǎng fèn'é chāoguò 50%。

zài jīliè de shìchǎng jìngzhēng zhōng，wǒmen gōngsī chénggōng de bǎochí le jiàogāo de shìchǎng fèn'é，zhè déyì yú wǒmen chuàngxīn de chǎnpǐn hé zhuóyuè de márketing cèlüè。

jǐnguǎn miànlín lái zì xīnxīng jìngzhēng duìshǒu de tiǎozhàn，wǒmen réng zhìlì yú bǎochí bìng kuòdà shìchǎng fèn'é。

English

Our products dominate the target market, with a market share exceeding 50%.

In the face of fierce market competition, our company has successfully maintained a high market share, thanks to our innovative products and excellent marketing strategies.

Despite the challenges from emerging competitors, we remain committed to maintaining and expanding our market share.

Cultural Taboos

中文

避免在正式场合使用过于夸张或不准确的数据来表达市场份额，以免造成误导或失信。

拼音

bìmiǎn zài zhèngshì chǎnghé shǐyòng guòyú kuāzhāng huò bù zhǔnquè de shùjù lái biǎodá shìchǎng fèn'é，yǐmiǎn zàochéng wǔdǎo huò shīxìn。

English

Avoid using overly exaggerated or inaccurate data to express market share in formal settings, to avoid misleading or losing credibility.

Key Points

中文

表达市场份额时，要根据场合和对象选择合适的表达方式，并注意数据的准确性。在商务场合，通常需要提供可靠的数据来源和详细的解释。

拼音

biǎodá shìchǎng fèn'é shí，yào gēnjù chǎnghé hé duìxiàng xuǎnzé héshì de biǎodá fāngshì，bìng zhùyì shùjù de zhǔnquèxìng。zài shāngwù chǎnghé，tōngcháng xūyào tígōng kěkào de shùjù láiyuán hé xiángxì de jiěshì。

English

When expressing market share, choose the appropriate expression based on the occasion and audience, and pay attention to the accuracy of the data. In business settings, it is usually necessary to provide reliable data sources and detailed explanations.

Practice Tips

中文

可以找一些相关的市场调研报告或者新闻报道，从中提取数据进行练习。

可以和朋友或同事进行角色扮演，模拟实际场景进行对话练习。

可以尝试用不同的表达方式来描述同一个市场份额数据，并比较其优缺点。

拼音

kěyǐ zhǎo yīxiē xiāngguān de shìchǎng diàoyán bàogào huò zhě xīnwén bàodào，cóng zhōng tíqǔ shùjù jìnxíng liànxí。

kěyǐ hé péngyou huò tóngshì jìnxíng juésè bànyǎn，mòmǐ shíjì chǎngjǐng jìnxíng duìhuà liànxí。

kěyǐ chángshì yòng bùtóng de biǎodá fāngshì lái miáoshù tóng yīgè shìchǎng fèn'é shùjù，bìng bǐjiào qí yōudiǎn hé quēdiǎn。

English

You can find relevant market research reports or news reports and extract data from them for practice.

You can role-play with friends or colleagues to simulate real-life scenarios for dialogue practice.

You can try to describe the same market share data in different ways and compare their advantages and disadvantages.