薄利多销 small profits, large sales
Explanation
指以微薄的利润吸引大量的顾客，从而获得较大的销售额和利润。
Refers to a strategy of attracting a large number of customers with low profit margins to achieve higher sales and profits.
Origin Story
老张开了家小杂货铺，他不像其他商家那样追求高利润，而是坚持薄利多销的策略。他进货价低，定价也低，货品种类繁多，琳琅满目。起初，很多人觉得他的东西太便宜，不相信质量好。但老张热情周到地服务顾客，耐心解答顾客疑问，赢得顾客的信任。很快，他的小店就成了附近居民购物的首选之地。每天都有络绎不绝的顾客光顾，虽然每件商品的利润微薄，但巨大的销量给他带来了可观的收入。老张用自己的行动证明了薄利多销的魅力，他不仅赚到了钱，还收获了良好的口碑和忠实的顾客。
Lao Zhang opened a small grocery store. Unlike other businesses that pursued high profits, he insisted on the strategy of thin profits and high sales. He kept his purchase price low and set low prices as well. The variety of goods was large and dazzling. At first, many people thought his goods were too cheap and didn't believe they were of good quality. But Lao Zhang provided enthusiastic and thoughtful service to customers, patiently answering their questions and winning their trust. Soon, his small store became the preferred shopping destination for nearby residents. Every day there were a steady stream of customers, although the profit on each item was small, the huge sales volume brought him considerable income. Lao Zhang used his actions to prove the charm of thin profits and high sales, he not only made money but also gained a good reputation and loyal customers.
Usage
用于形容经营策略，多用于商业领域。
Used to describe business strategies, mostly in the commercial field.
Examples
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这家小店虽然利润微薄，但胜在薄利多销，生意兴隆。
zhè jiā xiǎo diàn suīrán lìrùn wēi bó, dàn shèng zài báo lì duō xiāo, shēngyì xīnglóng
This small shop, although the profit margin is small, but it wins in thin profit and high sales, business is booming.
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这种薄利多销的策略，很适合当前的市场环境。
zhè zhǒng báo lì duō xiāo de cèlüè, hěn shìhé dāngqián de shìchǎng huánjìng
This thin profit and high sales strategy is very suitable for the current market environment。